What is Guerilla Branding (and why should you consider it?)

Posted Mar 27 2019

The term “Guerilla Branding” plays off the phrase “Guerilla Warfare”, for which my favorite definition comes from army-technology.com: “an unconventional mode of warfare, where operations take place in hostile or enemy territory by irregular forces.” Guerilla Branding takes much the same approach:   Unconventional: Traditional Brand development and marketing involves lengthy market research, analysis, committee-based […]

Read More...

Be the first to comment

When to ReBrand yourself or your organization

Posted Mar 27 2019

There comes a point in the life cycle of many companies (and even individuals) when What You Want to Be no longer seems to fit so well with What You Are (or Were). For some organizations, this realization leads to a Brand refresh—a thoughtful, careful process of updating your company’s marketing materials and Brand elements […]

Read More...

Be the first to comment

Changing Your Brand – Should You Do It?

Posted Mar 27 2019

For writers, the grass can often seem greener on the other side of the genre fence. Maybe you’ve been toiling away at your Regencies… but you hear that Paranormal Romance is hot, and you think, “Hey, I’ve got a great idea for a paranormal!” Or, perhaps you’ve been making good sales on your contemporaries, but […]

Read More...

Be the first to comment

Pitch Perfect: Selling Your Book In 30 words or Less

Posted Mar 27 2019

If you’ve been at a writers’ conference recently, or any major book convention, you’ve probably seen them: slightly harried but always inquisitive publishing professionals, whose eyes and ears are wide open even when they’re at their most exhausted, looking for the Next Big Thing. Or the Current Big Thing who’s thinking about a career change. […]

Read More...

Be the first to comment

Make your Brand work for you

Posted Mar 26 2019

As most published authors will tell you, completing your book is often the most straightforward part of being a professional author. Your marketing and promotional plan come next, as well as author branding. Author Branding sounds like just a buzzword, but it’s a critical part of your work as an author. More importantly, it’s visible […]

Read More...

Be the first to comment

The Devil

Posted Mar 19 2019

Ah, the Devil. Perhaps one of the most misunderstood cards in the Tarot, so much of the interpretation of this card depends on both the reader and the querent. The Devil can sometimes mean a slavish addiction to luxury and hedonism, but it can also mean that you should loosen up a little! It all […]

Read More...

Be the first to comment

Death

Posted Mar 19 2019

Pulling the Death card can be alarming, but Death is very rarely about Death. Instead, it signifies that change is in the air of a transformational kind. Death is all about transition, rebirth and permanent change- the kind that alters you forever. If you don’t embrace this change willingly, something will force you into it, […]

Read More...

Be the first to comment

Demon Bewitched is Here!

Posted Mar 19 2019

“Stefan had been demonized through absolutely no blasted fault of his own… and he’d be damned before he’d admit wrongdoing. Avenging angels could be so literal.” Now, after six thousand years of service as a Demon Enforcer, Stefan is finally getting his shot at redemption…as one of five consorts to a young high priestess of […]

Read More...

Be the first to comment